About Us
THE STORY OF L’AMÉLIE
AMELIE KHACHATRYAN
The enchanting tale began with Amelie’s deep-rooted love affair with chocolate, nestled amidst the heart of her family’s cake and confectionery family business. But it wasn’t until years later that a spark of inspiration ignited within her, urging her to fashion something utterly distinctive. Amelie realised that chocolate held the ability to craft and create experiences, infusing them with a tapestry of emotions, memories, and fleeting moments.
Disenchanted by the overly solemn state of the chocolate industry, Amelie wanted to bring back an unapologetic sense of glamour and femininity. Drawing inspiration from vintage elegance, unapologetic femininity, and the transformative magic of confectionery, she gave birth to LAMÉLIE—a boutique brand with grand aspirations. Today, LAMÉLIE has evolved into a leader within Armenia’s chocolate industry, crafting innovative, aesthetic and visually appealing bonbons adored by women, not only for their delectable taste but for the social. media-worthy moments they inspire.
More than just a chocolate haven, LAMÉLIE is a trendsetter in the world of confections, perpetually synchronized with the ever-evolving realm of fashion. Picture-perfect pastel chocolates meticulously arranged within delicate boxes— an eye-catching sight that offers aesthetic pleasure with each glint of its delicate feminine charm.
“And this, is the unique heritage of LAMÉLIE—a domain that extends far beyond delicious chocolates, embracing exquisite packaging, personalized gift arrangements, and a symphony of unrivaled indulgence, reshaping the very concept of luxury and authenticity within the chocolate world.
Emerging from modest origins, the L’AMÉLIE brand took root in Armenia back in 2019 and has since blossomed into a globally recognized icon for designer chocolates with an irresistibly fashionable touch. Infused with an unwavering passion for design and a profound artistic sensibility, Amelie pours her heart and soul into each creation, ensuring that every piece reflects the brand’s unique and delicate aesthetic, a hallmark that has become synonymous with L’AMÉLIE. Infused with its signature feminine charm and carefully crafted packaging, every confection narrates a story, imprinting special moments in your life with priceless memories.
L’AMÉLIE is an unabashed celebration of the art of sweets and the limitless potential for chocolate innovation. Each creative endeavor is an immersive journey.
Several times a year, much like the releasing of new fashion collections, L’AMÉLIE creates harmonious blends of color and taste, adorning its creations with delightful images and stickers, continually enriching its collection. This luxurious, handmade range effortlessly exudes chic sophistication, bringing a touch of haute couture to the world of chocolates. Crafted exclusively from natural, top-tier ingredients, each delectable creation is a testament to the brand’s unwavering commitment to quality and innovation.
A bonbon represents the most prevalent form of chocolate confection, characterized by a delicate chocolate coating enveloping a variety of delightful fillings. Our chocolate bonbons stand as iconic creations—crafted by hand, adorned with vivid hues, and embellished with specially designed imagery.
With a vision of the perfect chocolate supermodel in mind, we safeguard the secrets of numerous artisanal techniques and skills that are unique to L’AMÉLIE. A fundamental element of L’AMÉLIE’s approach is the meticulous handcrafting of chocolates in limited quantities. Each piece undergoes individual assessment, with an acute focus on intricate details. L’AMÉLIE chocolates are not just manufactured; they are imbued with affection and meticulously shaped in a captivating array of colors, textures, and finishes, rendering them the ideal sweet gift, destined to be cherished eternally.
100 % Handmade!
